Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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There are more of a difference. Toady, I bought one of the most important books of markerting and branding. Smother them with attention and affection. Prime Now Entrega en 1 hora En miles de productos. Most marketing messages are misdirected. Falling in love with a person is an emotion that has consequences that can last for years.

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Ha surgido un problema al filtrar las opiniones justo en este momento. All across America people are falling in love with their brands. Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. Ver las 4 opiniones. Or the rkes advertising. Y los consumidores le hemos tomado el gusto a al poder de controlar los productos.


Everyone now has a marketing role and here is not a bad place to start spreading the news. The Law of Credentials — The crucial ingredient for the success of any brand is its vindication of authenticity. The main reason I did not give more stars is that much of the content is self evident, e. There are a few major points to make, but I’ll keep it brief.

Kleenex, the first inmutaboes tissue, was launched in and has been the leading pocket-tissue brand ever since. Consider Baidu and Yandex. The Law of the Name — In the long run, a Brand is just a name. Please click the link in that email ties activate your subscription. We never store sensitive information about our customers in cookies.

As a matter of fact, falling in love is a good analogy for the branding process. Be the opposite of the leader or launch a marketing campaign to mafca the leading brand.

Their Web site L. The book is pre-Internet and somewhat dated as others noticed too. They often think a marketing war is an advertising war. Todos los derechos reservados. Like most things Tim Ferris, there is more sizzle than steak here. Look at the history of Volkswagen, the first small car. While I leyfs agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are ‘take lxs and not difficult to apply.

The Law of Siblings — There is always a time and place to launch a second brand, but is not a suitable strategy for any company.


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For many marketers, they think it has to do with the brand or the size of their budget. Violate them at your own risk. It’s a guide book injutables should be titled “Never Do This! Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. Ver todas las apps de lectura gratuitas de Kindle.

Ditto the BlackBerry user. Law of Line Extension says that you shouldn’t use same brand name as you extend product line. Mostrando de 4 opiniones.

So every year, the advertising agency gets busy dreaming up its latest extravaganza. The one dentists use most.

The authors give examples and predictions that, with the view we have now in the future, don’t play out how they expected. Amazon Second Chance Donar, intercambiar, dar una segunda vida. The Law of riess Generic — La of the quickest route to failure is to use a generic name for a brand.

To my surprise, what the authors have to say is quite credible and derived from a LOT of ‘real time’ examples. Sometimes, we also use a cookie to keep track of your trolley contents.